Growth without bottlenecks –
How ELBSAND is scaling up with Meyer & Meyer

With its high-quality fashion, ELBSAND conveys a unique sense of comfort, home and tranquillity.
With this clear brand promise, the company strikes a chord with its customers. Its growth since its foundation in 2018 has been impressive.
However, rising order volumes and an expanding product range have placed new demands on quality assurance, logistics and process speed.
In Meyer & Meyer and its centre of excellence, WKS Textilveredlungs-GmbH, ELBSAND has found a partner that reliably supports this growth –
and significantly eases the burden on the brand in key processes.

„Since working together, we have benefited from a further increase in product quality. Our customers receive products that meet our high quality standards and convey the typical ELBSAND feeling."

Matthias Orth

Managing Director, ELBSAND

Tested quality for that unique feel

ELBSAND’s customers associate consistently high quality with the brand. To ensure this is reliably delivered, Meyer & Meyer and WKS inspect all T-shirts, sweatshirts, sweatshirts and sweatpants at their own site in Turkey – the country of manufacture for the Hamburg-based fashion brand. This early-stage quality inspection ensures that any potential issues are identified and rectified directly on site. The result is planning certainty, reduced administrative effort and a reliable supply to end customers.

Fast dispatch thanks to tailored processes

An efficient logistics concept then ensures the rapid dispatch of pre-ordered goods. Meyer & Meyer and WKS developed and implemented the project in collaboration with ELBSAND. What makes this special is that the garments are picked in Turkey and transported by Meyer & Meyer to Nuremberg.

There is no interim storage there. Instead, the consignments are handed over directly to the CEP service provider and distributed throughout Germany and neighbouring countries. “Thanks to the swift and reliable implementation, we save valuable time and can supply our customers immediately,” Matthias Orth continues.

‘Our partnership with Meyer & Meyer and WKS is crucial to our rapid growth. The seamless integration of quality control, order picking, warehousing and dispatch saves us valuable time and provides us with additional capacity.’

Matthias Orth

Managing Director, ELBSAND

High stock availability even during peak periods

ELBSAND’s collections are in high demand – as a result, many items sell out quickly. At the logistics centre in Peine, Meyer & Meyer ensures that there are no stock shortages, even during peak periods. Reordered goods are prepared for dispatch there within a few hours. The result: “Even at peak times, we deliver quickly and reliably. The continuous restocking of our NOOS bestsellers ensures high stock availability. This boosts the satisfaction of both our retail partners and our customers,” says Matthias Orth.

For a fast-growing brand like ELBSAND in particular, this speed of response is a key factor for success. The company reacts flexibly to changes in demand. Popular items are quickly back in stores and in the hands of customers.

Equality – the foundation of partnership

Our collaboration is based on equality, mutual respect and a constructive approach – this is the only way to achieve shared growth. “We are in regular contact. Our requirements are taken seriously and addressed in a solution-oriented manner,” emphasises Matthias Orth.

The result

The collaboration is proving effective: ELBSAND has significantly accelerated its growth and has recently increased its annual turnover to over 20 million euros. Efficient, integrated logistics processes, reliable quality assurance and swift dispatch procedures ensure that customers receive their deliveries on time – and give ELBSAND a key competitive advantage.