On to the next ‘I'm out’ experience
Inspiring brand fans with smart logistics and reliable products

As a brand becomes more successful, expectations of it also rise – especially when it comes to availability, speed and service.
Customers want to receive products quickly, at any time and across all sales channels.
This is a complex task that requires seamless, flexible and transparent management of all goods flows.
The Schöffel Group and its logistics partner Meyer & Meyer show how this can be achieved successfully.

From a B2B outdoor brand to a modern omnichannel brand: The Schöffel Group looks back on over 200 years of history. The family-owned company has established itself as one of the leading manufacturers of functional outdoor, cycling and ski clothing. With the Schöffel PRO market unit, the Corporate & Workwear segment was also strategically developed further in 2023. In order to meet the high expectations in e-commerce and brick-and-mortar retail, Schöffel needs a logistics solution that combines agility and speed. Meyer & Meyer provides the smart omnichannel logistics structure that reliably supplies both stores and end customers from a single inventory. Four key success factors drive efficiency and customer satisfaction:

1. Maximum availability thanks to consolidated warehouse structure

A central logistics centre consolidates all inventory – hanging and flat goods are managed from a single source. This reduces transport distances, lowers storage costs and increases inventory accuracy. The result: faster delivery times, greater flexibility for mixed orders and rapid availability of returns across all channels.

3. Increased efficiency through continuous process optimisation

Through regular seasonal reviews, partners identify potential for improvement and optimise order structures for future seasons in terms of processes. This speeds up processing and ensures predictable quality. Customers can therefore rest assured that their orders will arrive on time and in perfect condition. 

2. Trust through smooth returns management

Returns are an emotional issue for customers. Meyer & Meyer ensures fast processing: checked according to AQL standards, reconditioned and put back on sale –
directly at the logistics location. This increases customer satisfaction and reduces waste costs.

4. Future-proofing through flexible process optimisation

Whether goods receipt, quality control or value-added services – all processes are designed to cope with seasonal fluctuations and high volumes. Meyer & Meyer creates logistics that grow with Schöffel and adapt flexibly to market trends.

„We are delighted to have a partner at our side who thinks along with us about our processes. Our close cooperation with Meyer & Meyer contributes significantly to the satisfaction of our customers in terms of efficiency, transparency and flexibility.“
Jakob Schöffel
Eighth-generation managing partner at the Schöffel Group

The result: a consistent brand experience

Meyer & Meyer processes around one million items for Schöffel every year. Seamless IT integration – from the B2B portal and web shop to marketplaces – creates transparency across all goods flows. This ensures reliability, efficiency and a brand experience that inspires customers.