Meyer & Meyer presents technical platform at German Trade Congress
As an experienced partner of the fashion industry, Meyer & Meyer offers its customers services along the entire supply chain. Omnichannel solutions are an important and promising part of the service portfolio, which Meyer & Meyer will continue to expand. In the following short interview with CEO Jan Weber and Judith Kemper, Head of Omnichannel at Meyer & Meyer since mid-2017, you can read what the fashion logistics specialist focuses on in the Omnichannel segment and what developments the company expects in this segment on the market.
Why do you think Omnichannel is strategically relevant to your business?
Jan Weber: People's shopping habits are changing more and more and digitalization is gaining more and more importance. The end customer wants to shop as simply, flexibly and spontaneously as possible - online or in the store. That's why Omnichannel solutions are becoming increasingly important for our customers since they are providing increased sales opportunities and decisive competitive advantages. As a partner to the fashion industry, it is therefore important that we are able to offer our customers reliable and intelligent omnichannel solutions. These solutions are an important part of our digitization strategy and complement our from-sheep-to-shop portfolio. I am convinced that we have great market opportunities with powerful Omnichannel products - our clear aim for the coming years is above-average growth in B2C and Omnichannel.
What is Meyer & Meyer's focus in Omnichannel?
Judith Kemper: The focus of the Omnichannel division at Meyer & Meyer is on providing a high-performance, technological platform for the intelligent networking of the online shop with logistics and the stores. Meyer & Meyer has deliberately chosen the strategic implementation of an Order Management System (OMS), which not only provides the necessary fulfilment services such as order management, risk management, customer service, accounting and logistics, but can also display the necessary logics for the online display of store inventories as well as reservation and picking logics in the store.
We will be presenting the new technological platform to a wider audience for the first time at the German Retail Congress on November 15, 2017 in Berlin.
Where do you see the added value compared to the service portfolio of other fulfilment providers?
Judith Kemper: Meyer & Meyer sees the added value compared to other fulfilment service providers in particular in its decades of expertise in store delivery and in the processes along the entire store supply chain. This includes, for example, topics such as pre-packaging and clearing-up in the store. Here, the competition generally has little to no experience, as they often rely exclusively on package networks. Meyer & Meyer supplements its core competence in store delivery with consulting competence in the "Omnichannel" area and thus offers customers a further important component in the store supply chain.
What exciting developments do you see in Omnichannel in the coming years?
Jan Weber: In particular, the stronger link between online trading and the branch business will have to be continuously expanded in the coming years for fashion and retail customers due to increasing competitive pressure. Meyer & Meyer sees great potential in further cost and inventory optimisation as well as in the best possible overall sales experience for the end customer. On the one hand, the successful implementation of Click & Collect models will be important. These solutions enable the end customer to order online and collect and pay for packages at the store. On the other hand, Click & Reserve concepts are also worth mentioning here, where orders are placed online and picked and paid for in the store. Here Meyer & Meyer offers both the consulting competence and the technical implementation including the connection of POS systems and necessary workshops in the branches.