What is the goal of textile value retention?
In short, the overarching goal is to create a sustainable industry. This is achieved through durable design, reuse, repair, reprocessing and recycling of textiles. This reduces waste and conserves resources. Only garments that can no longer be used are recycled and returned to production as raw materials.
The result is a closed loop: regardless of the condition of a garment, it is given a new purpose, which means additional revenue for your brand.
Successful resale: Outsourcing or in-house solution?
The integration of circular business models can be achieved seamlessly and quickly in collaboration with specialised service providers – without months of building up a team, technology and infrastructure. External resale partners offer proven services such as reverse logistics, quality assessment, cleaning and repairs, as well as optimised software integration. Together, we will find the best solution for you and integrate it quickly. This saves high investment costs, reduces operational workload and enables rapid growth thanks to a short time-to-market.
Profitable recommerce for your business
The most sustainable – and at the same time most profitable – garments are those that already exist. Recommerce enables brands to sell products multiple times, thereby maximising their value. As a rule, repairs are significantly less expensive than new production, which reduces expenses. When the goods are resold, you earn a second time. At the same time, you open up new customer groups. After all, you can offer your used product at a slightly lower price while retaining control over the second-hand market and thus over your brand experience.
Recommerce is the fastest-growing sector in the fashion industry. By 2027, annual sales of 317 billion US dollars are expected worldwide. The purchasing behaviour of end customers is changing significantly: sustainability and transparency are becoming increasingly important, without compromising the affordability of clothing. Recommerce optimally combines economic success with compliance with EU regulations and customer expectations.
In summary: This means textile value retention for you
Customer loyalty: circular business models encourage repeat purchases. An example: Customers receive vouchers for clothing items they send in. The items are reconditioned and offered for sale again, creating a sustainable cycle that allows both resale and new business to grow.
Cost savings: Repairs are often cheaper than new production and generate additional revenue through resale. At the same time, brands save a large portion of their waste and disposal costs.
Compliance with laws: EU regulations require manufacturers and retailers to design textiles to be durable, repairable and recyclable – fast fashion is becoming increasingly unattractive. Preserving the value of textiles prepares you for these requirements now.
Sustainability: The circular economy drastically reduces waste and resource consumption. This conserves water, soil and energy and reduces greenhouse gases.
More sales: A common fear: ‘Recommerce will cost me customers who would otherwise buy new goods.’ The reality is different. 43 per cent of customers who discover a brand through resale also go on to buy new products. At the same time, brands gain new customer groups, increase customer loyalty and strengthen their sustainable brand image.
How do I get started?
Risk-free, with experience and know-how: With &flow, Meyer & Meyer and the textile competence centre WKS combine all the necessary components of the textile circular economy into a seamless and scalable end-to-end solution. Fast, cost-efficient and future-proof. Get started today and arrange your no-obligation expert consultation: &flow.