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06/12/2026

The end of the €150 duty-free threshold: What global e-commerce retailers can expect

From 1 July 2026, the €150 duty-free threshold for customs in the European Union will no longer apply to imports from third countries. For e-commerce companies, this presents new challenges – but also opportunities: Those who partner with an experienced logistics provider in the EU at an early stage will reduce administrative burdens and secure long-term success in the European market.

 

In this article, you will learn:

• What specific changes the regulation will bring,

• how it will affect your business, and

• how a logistics provider in Europe can support you.

 

What will change for you and your customers

 

Currently, there is still a duty-free allowance for goods imported into the EU: shipments with a value of up to 150 euros are exempt from customs duties. Under the EU customs reform, this limit will be abolished. This means:

 

  • • Customs duty on every shipment: Regardless of value, a flat-rate customs duty of three euros will be levied for each category of goods within a shipment.
  • • Increased administrative burden: A complete customs declaration, including correct tariff classification and duty calculation, must be prepared for every shipment.
  • • Risk of delivery delays: Without the right preparation, expertise, capacity and automation, shipments will back up, prolonging delivery times and frustrating customers. 

 

The solution: Logistics in Europe

An experienced logistics provider with capacity within the EU can bridge the necessary gap to ensure trade continues seamlessly and successfully.

 

Cost reduction through consolidation

Using fulfillment centres within the EU reduces administrative overheads. By importing larger consignments, for example as containers, the complex customs process shifts from individual end-customer parcels to a consolidated shipment. This reduces handling costs and your customers benefit from fast and hassle-free shipping directly from Europe – without the risk of additional costs.

 

Efficiency through proven customs clearance

At the same time, a logistics service provider can handle import customs clearance for you reliably and professionally. Thanks to comprehensive expertise and a strong network, clearance is carried out quickly, securely and efficiently. They are familiar with common systems such as the ATLAS customs software, enabling a completely paperless process – which saves time, reduces costs and increases transparency.

 

Planning certainty through inventory management

Customs checks on cross-border imports can unpredictably extend lead times. This makes data-driven inventory management all the more important, as it enables reliable demand forecasting. Sales figures are analysed in real time and replenishment orders can be triggered in good time. In addition, lead times are significantly reduced through optimised management of your onward transport (on-carriage): after unloading from the ship, the container is transported onward without delay. Downtime is eliminated, and your planning reliability increases.

 

Risk or opportunity: the choice is yours

The removal of the €150 duty-free allowance undoubtedly increases the complexity of global trade. But with the right preparation and an experienced partner, this risk becomes an opportunity. The result is higher customer satisfaction, access to new target groups and markets, as well as greater future security and profit growth.

 

Secure your competitive edge in international trade and arrange your no-obligation consultation with an expert now! Click here for the contact form.

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